Nayomi was founded in the Kingdom of Saudi Arabia in 1992 as a single lingerie store that prided themselves on delivering exceptional products and service to every customer they welcomed.

Twenty-five years later, Nayomi is recognized by Forbes to be a leading nightwear and lingerie brand in the Middle East. This is achieve by remaining focused on delivering exceptional products and service to customers, who should feel as pampered as a princess while in their care.

Nayomi is trusted daily by millions of women who use their thoughtfully designed products, perfect for every moment of her day. Customers can select from an extensive range of products including the regions’ largest selection of fashionable and ‘must-have’ lingerie, the luxurious and elegant nightwear collections, breath-taking bridal ensembles, sumptuous lounge wear and slippers, as well as an extensive range of luxurious fragrances.

Nayomi, which means ‘soft and delicate’ in Arabic, uses carefully selected fabrics, ranging from cottons and satins to silks and chiffons, to create designs that not only perfectly capture their customers’ desires, but that are also exclusive to Nayomi.

Nayomi brings this magic to life in every one of their 210 stores, designed to feel like a princesses’ dream closet, located across Saudi Arabia, UAE, Oman, Bahrain, Kuwait, Morocco and Qatar.