rock and Mitch are brothers from a tiny farm town called Newton, Illinois. Both brothers pole vaulted for the Big Ten schools: Brock for Indiana University, and Mitch for University of Illinois.

In 2020, as they were drinking from a slim can cooler and switched to a normal can, the “light bulb” moment hit – Why are people buying 3 or 4 can coolers from major brands when we could create a Universal?