Proov is a Boulder-based company founded by Dr. Amy Beckley, a PhD scientist who faced her own fertility challenges. Proov offers FDA-cleared, at-home hormone tests—including the only test to confirm ovulation by detecting progesterone metabolite PdG—to help women understand their cycles and reproductive health. Their products, such as Proov Complete, provide comprehensive hormone insights and are supported by an intuitive mobile app for personalized tracking and recommendations.