Nurecover is a wellness and fitness brand that sells recovery products designed to help people improve their health and recover after workouts. The company was founded in 2022 and is based in London, focusing on affordable at-home therapy equipment. Nurecover mainly offers products such as portable ice baths, cold plunges, and saunas that are used for cold and heat therapy. These products are designed to reduce muscle soreness, improve circulation, and help athletes recover faster after intense exercise.