Noom is a digital health company founded in 2008 and headquartered in New York City. It offers a subscription-based app that focuses on weight loss, fitness, and mental health services. Noom is known for its emphasis on behavior change, using proven behavioral science to help users achieve their health goals.The app combines exercise coaching, artificial intelligence, and personalized support to deliver programs that help prevent and manage chronic conditions such as obesity, pre-diabetes, diabetes, and hypertension