Najell is a Swedish brand founded in 2012 by Freja and Niklas Najafi Kristensen, specializing in innovative baby products designed for urban parents. Their UK store offers a range of ergonomic and sustainable items, including the versatile SleepCarrier, baby carriers, and footmuffs. With a focus on high-quality materials and Scandinavian design, Najell aims to empower parents to maintain their individual lifestyles while ensuring comfort and safety for their children.