Dog Friendly Co. is a premium pet brand that designs high-quality, stylish, and functional gear for dogs — from harnesses and leashes to beds and life jackets. Their mission: to elevate everyday moments with your dog by creating gear that’s comfortable, durable, and thoughtfully made. Founded in 2019 in Sydney, the company has since grown globally, underlining its commitment to quality with lifetime warranties and a 60-day “perfect fit” guarantee.